Teo Leng Teng is the CEO of Advance Lube Enterprise Sdn Bhd. He is the main person and founder of the business. He received his Associate in Materials Engineering and graduated from Tunku Abdul Rahman in 1983. He has extensive experience in the field of lubrication, serving as a salesman for a number of auto parts and accessories companies. At the age of 30, he ventured into the production and production line at the time which was the opportunity in the market, the cooling radiator. It was the first SKU of Advance Lube and the only product at the time finally led us to explore other lubricating products. Mr. Teo currently oversees the entire company's structure and provides insights and vision for the company. Even at this age, Mr. Teo still wants to expand his business upstream and eventually create a self-sustaining corporation.
Timothy Teo has now been appointed as CEO of the company. Timothy Graduated from Monash University with a Bachelor of Finance degree, he is currently responsible for the company's operations. Above all, he oversees the financial performance of the company providing constructive advice on the company's financial and liquidity situation, helping us measure when is the best time to invest and open. wide capacity of the company. He also gained some experience working in the banking industry in the early years, which helped the company a lot in making our financial decisions.
Nicholas Teo, a graduate of Victoria University, majored in accounting and marketing. He is currently in charge of the company's marketing and branding department. Despite an advanced Lube history, is a blender for some international companies. Nicholas is alive to build the company's family band, Power Up. According to the company, we have several brands including Hi-Power and Morrison, each brand targeting different market segments. Nicholas's vision is to promote PowerUp to become a household brand not only in Malaysia but also across ASEAN countries.
Mr. See Tai Pet is our chief executive, based in our Johor. He has been in the sales line for nearly 30 years. He joined the company in 1995 and allied with Mr. Teo to build a company to a higher level together. Mr. See focuses primarily on building the company's own labeling segment. His main target group is small and medium-sized companies that intend to create their own brand. Our company provides a stop for private labellers to customize their lubricants from design to delivery.
Tai Kon Yuen is an ICSA holder, graduated from Tunku Abdul Rahman College in 1984. He is one of our executives, mainly focusing on the company's export segment. Many international customers and mixing contracts are from Mr. Tai giving us a big leap compared to competitors. Mr. Gary has allowed our company to grow beyond the local market, proving that we have a broader audience and economic scale. Currently, our company has exported to more than 30 countries so far.
Lee Puei Ling is our CEO. She is in charge of the overall operations of the factory. She has 20 years of experience in the lubrication industry. She is very good at producing lubricants. She tracks employee effectiveness and makes sure everything is in the right order. Ms. Lee is the mainstay of the company, ensuring all parts are operating smoothly and appropriately.